Freelance & Contract
With an extensive background working for and with brands, agencies and studios, I have a diverse background in creative, marketing, communications and project management. With the ability to think both big picture and manage the finer details, I know when and where to dive deep or stay high. My ability to quickly learn and adapt, brainstorm and problem solve, and collaborate and communicate with others has led to the success of many projects, team initiatives, and campaigns. I am based in Cleveland but can work remotely and travel to be on location when needed.
Creative Strategy & Art Direction
Do you need help determining the creative strategy on a project or campaign? Do you already have the creative strategy determined but need someone to help ensure the vision is carried through to execution?
I can help you and your team by:
- Translating business needs into creative vision and articulating the approach to stakeholders to gain alignment
- Developing the creative strategy and leading concept, design, and execution of creative materials for integrated, cross-channel initiatives
- Leading the artistic development of marketing and promotional pieces, including print, online, in-store and event collateral
- Managing creative and production teams to ensure campaign strategies are implemented within scope, on time and within budget, and adjusting or redirecting strategies as needed
Photo, Video & CGI Production
Do you have a visual media project that would benefit from someone to oversee the project from kick-off and concept through to execution and implementation? Do you need someone who understands the process and has the ability to adapt and problem solve as the project evolves?
I can help you and your team by:
- Collaborating and communicating with cross-functional internal and external teams to assess project needs, determine goals, and align and maintain timelines, budget and overall scope for visual content
- Pre-Production: Coordinating creative vision and strategy to align to campaign objectives, ensuring messaging and branding are established and incorporated in all project aspects
- Production: Overseeing logistics and management leading up to the shoot, including sourcing and scheduling crew, talent, equipment, location, and general schedule. At the shoot, serving as the director and field producer, ensuring things are on schedule and running smoothly while also ensuring creative direction, quality, and scope is on point.
- Post-Production: Working with the editing team to make sure the final deliverables are aligned with the project goals established in pre-production, along with managing the project to timeline and budget.
Content & Project Management
Do you need a resource that is well-versed in marketing and content best practices? Do you need someone with strong writing and analytical skills? Do you need someone who can make sure large scale, complex projects are in sync and on schedule?
I can help you and your team by:
- Leading the copy development process through the various content creation and review phases of projects
- Working with content teams and individuals to ensure they are connected to project goals, have what they need to succeed, and be a sounding board throughout the content development process
- Ensuring content is aligned with overall brand strategy, messaging, and voice and tone and is appropriate for the medium it will live in
- Planning, coordinating and implementing marketing campaigns and working with internal and external teams to oversee complex projects
- Tracking and communicating progress to stakeholders and working teams
Let’s work together
Let me know how I can help you with your next marketing, creative, visual asset or content project.
Send me your name, email, and a brief overview of what project you need help with or problem you are looking to solve and I will get back to you as soon as I can. If you prefer, you can email me directly at regina@reginastrauss.com.